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I think it’s safe to say my road into Beauty photography has been an interesting one. Not haphazard, yet also not completely intentional either, but it’s certainly where I’ve found my voice. My ultimate curiosity and passion comes from the love of exploration of the feeling of being, telling someone’s story, or even seeking a deeper truth. What better place to do that than beauty? An industry created around individualism and self expression, a diversity of character and story.

As a photographer and director I feel at home bringing these brands, products and stories to life in unique and powerful ways. Saying that I don’t feel completely bound to these mediums either as recent projects and commissions have taken me beyond the lens and even real studios.

Studio & commission

Prints and available works

© Callum Toy 2022